Social Media Profiling & Due Diligence
This involves analyzing a candidate’s digital footprint on platforms like LinkedIn, Facebook, Twitter, and Instagram. It checks for posts or behavior that may raise red flags — hate speech, toxic behavior, or inappropriate content. It also verifies professional claims made online, such as job history or certifications. Employers use this to understand personality traits, cultural fit, and any potential risks to brand image. AI tools often assist in scanning large amounts of online data quickly.